NACRO committees have developed materials related to academic corporate relations as resources for our members.

Position Paper

Research Reports

  • Industry Perspectives on Academic Corporate Relations is NACRO's first research report. For this first report, 149 academic relations specialists representing nearly two dozen industry sectors were surveyed to investigate the corporate perspective on university engagement. The results of the survey were analyzed to identify actionable opportunities for academic institutions to improve their relationships with corporate partners. Questions such as “How does industry decide which universities to partner with?” and “How does industry evaluate its academic partnerships?” are addressed. The report includes best practices, industry priorities and partnership trends, as well as incorporating the full set of survey responses.

  • Industry Survey Report Update is a follow-up to NACRO’s 2019 research report “Industry Perspectives on Academic Corporate Relations.” To inform this update, NACRO collected survey responses from over a dozen industry sectors in Q4 of 2021 and Q1 of 2022. A total of 102 respondents from university relations, human resources, research & product development, talent acquisition, and more completed this survey.

White papers

Additional Member Resources

Results from our Annual Member Survey, including the Salary Survey Interactive Tool are available to current NACRO members. Login to access these resources and additional member only Publications and Resources.

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